Keyword popularity research is the best concern of any network marketer, affiliate marketer, or internet marketer and it ought to be. Getting your business or opportunity ranked highly with the major search engines involves preparation, planning, and research. By reading this article become familiar with a neat keyword popularity research trick that will display how many webmasters are competing for a particular keyword or keyword phrase, which should be of more concern than how many actual web pages found.
If you own a website with Dr. Ken Evoy’s Site Build It you have the ideal tool for keyword popularity research built into your yearly membership. Brainstorm It is not only the best tool for keyword research but also website concept searches, profitable keywords, content building, monetization, and a whole lot more. When you have not yet had the pleasure of the SBI experience I have a cool keyword popularity research trick that you should try and its absolutely totally free.
There are a few basic optimization tasks that have to be done to each web page in order to get ranked well with the various search engines. This is keyword popularity research 101.
* Your Specific Keyword Must Be In The Title Be absolutely sure to utilize your specific keyword or keyword phrase in the title of all your articles. The page title represents an incredibly important role. The various search engines give special weight to these words when ranking your page for relevance. When they return the search results to searchers they display your page title how you write it as a link to your web page. Its the first impression that people read in the search results web page so try to make it compelling. It should present some benefit to your possible visitors. So keyword popularity research lesson number one: Give your visitors a motive to click your link.
* Include Your Exact Keyword In The Description Box If you’re writing a blog post, web page, or e-zine article you must write a description of your article. Think of your description as an advertisement for your page. Site visitors won’t see it on your web page but they will see it or portions of it in the search engine results page (SERP). The description is the second half of what searchers see in the SERP. The title being the first. Help to make it interesting and relevant to the article without misleading. Attempt to address a need, concern, or pain and provide a lead-in to a remedy. Don’t use up the description box real estate by using your specific keyword over and over again and limit the characters to no more than 200 less is better. Keyword popularity research lesson number two: Write a engaging description to please both human visitors as well as the search engines.
* Your Unique Keyword Must be Inside The First 90 Characters Of Your Article Body Some search engines don’t use the description in their SERP so your article body must have your specific keyword in the first 90 characters. That is certainly why its always safest to include your certain keyword in both the description and article body. The various search engines that don’t use the description will compose a description from the first 150-200 words of the article body instead. You can see why missing this step could cost you very much in the search engine results page. Keyword popularity research lesson number three: The closest your specific keyword is to the beginning of the article body the higher the major search engines rank your page. So put your specific keyword in the opening phrase of your opening paragraph.
* Create Keyword Focused Text Links Inside The Article Body The various search engines put lots of importance on text links or links that are clickable. This not only is a benefit to your page but also to the benefit of the web page you are connecting to. It illustrates the major search engines that you’re providing a value to your human visitors by sending them off your page to a relevant site. Just make sure you make the link open in a new window this means your page continues underneath waiting for your visitor to return. For example: a text link that says “click here” will not score your web page virtually any points. However a text link that says to learn more read how Ken Evoy’s Site Build It takes the worry out of building keyword optimized webpages; will score points. Keyword popularity research lesson number four: Include your keyword in a text link once by no means more than twice. If you have a site the easiest way to do this would be in the bottom of your page having a text link that says “go back to home page from (whatever your page title).
* Utilize Your Specific Keyword In The Article Body Regularly The major search engines try to figure out what a web page is about. They do this by looking for certain on web page hints. The placement of your specific keyword in the body copy are the strong hints to the various search engines. This informs them what the web page is about. Search engines have become very advanced at identifying the theme of a page. They require adequate hints to understand the topic of the web page but too many will get you penalized. So the typical policies to excellent writing apply. Writing excellent content, using synonyms, related words and generic keywords all help the major search engines understand what the web page is about. Plus it makes for excellent reading which is very pleasing to both human visitors and the major search engines.
What Does This Are locked up in Keyword Popularity Research?
It has a lot related to it because fundamental essentials basic steps necessary to be sure your page is optimized. You may want to bookmark this web page for future reference so the very next time you make new content you need to use it at as formula.
Now I’m going to demonstrate you the keyword popularity research trick that I talked about before. How can you find keywords that you have a opportunity at ranking for? How many competing web pages is too much? Is there a magic number from the results that you need to avoid? How do you discover your real competition and is it worth competing for that specific keyword?
These are all great questions. You accomplish this by putting your keyword/phrase wrapped in quotes. Anytime you place quotes all over a keyword you are requesting the various search engines for a direct match. With no quotes asks for results including those words. In other words, the term internet marketing without quotes would return a thing like how may internet marketing work.
Here’s how to find out who your actual competition is and decide if that certain keyword phrase is worth pursuing. We understand the title and anchor text needs to have our certain keyword. Now we have to find out how numerous other web pages are optimizing exactly the same.
With the objective of this illustration make us utilize the keyword popularity research term learn golf . How many other web pages have that actual keyword phrase in the title and anchor text. We want to know how many webpages are trying to rank for this exact same phrase.
Log into google and in the search box enter: intitle:”learn golf” inanchor:”learn golf” sidebar: be sure to make use of one space in between the first “learn golf” and inanchor.
Google shows me that you have 19,500 other pages attempting to compete for a similar specific phrase in the title and anchor text. Here is the real competition.
Now lets have that same phrase and see what we find without quotes. This will get back web pages that include the term “learn” and “golf” in the title and anchor text. For example: learn to golf . Google results are 1,050,000.
Right now all we have been doing is acquiring keyword popularity research information. The first research with quotes is one that we are most concerned with.
Ultimately do a right search on Google. i.e. learn golf. Wow! 85,500,000.
Here’s the problem. The search term in quotes 19,500 has too a lot competition. It is going to be challenging to rank in the top 10 utilizing this term.
So the next step is to do a little keyword popularity research twisting. Try adding modifiers to your search term such as: fast, easy, quick, simple, etc. This is called longtail keywords. Longtail keywords are keyword phrases consisting of more than 3 words. They tend to be targeted so your potential visitors are seeking what you are offering. Don’t get too carried away with the longtail; under 6 words is best. I prefer the longtail and then try to write content specifically targeting 4-5 keyword phrases.
Okay, in quotes: intitle:”how to learn golf” inanchor”how to learn golf”. Search results 27,700 and another one “learn golf fast”. Search results 3. learn golf fast 1,050,000 Straight search: 185,000,000
The final analysis: The search term learn golf fast in the title and anchor text is a sure fire hit for page 1 on Google.
Is there a magic number when using the intitle/inanchor technique? How many web pages should you limit your competition to? If you are just starting out under 100 is best. The lower the better; this way you will quickly build a rapport with the various search engines. Continue building more content, link your content, and before very long you’ll be able to compete with tougher keywords.
I don’t fret too much about it because I get spoiled by using Dr. Ken Evoy’s Site Build It. The process is foolproof and I know my pages are optimized. As a matter of fact, the block builder won’t even give you access to your headline if your keywords aren’t entered correctly then the analyze it tool finalizes the page for keyword density. A tool like this is worth more than a yearly membership to SBI and I put it on for all my content not only content for my website.